The Importance of Communication in Climate and Culture

When I work with districts on the ideas in #DivergentEDU, communication is one of the most common areas recited as either supporting the positive climate and culture or being the hole in the climate and culture foundational level. Communication is so much more than telling people stuff or giving them information.

Divergent EDU is based on the Hierarchy of Needs for Innovation and Divergent Thinking. Climate and culture is the bottom foundational level of the hierarchy.

Effective communication:

  • Includes a variety of ways to articulate thoughts
  • Practices effective listening strategies
  • Adapts to a variety of situations and purposes
  • Uses media/technology to effectively send messages
  • Comes from a place of empathy
  • Includes an awareness of non-verbals and their impact

Then there are the things that communication does. While the list above includes ways to be an effective communicator, the act of communicating (or a lack thereof) sends a message to anyone involved in the situation. Sometimes the message is an unintended perception and sometimes it’s intentional, but the impact is unmistakable. Communication can determine everything from the lens in which we look at a situation or the feelings we have toward a person or role.

Impacts of Communication

Transparency, Trust and Communication
I’ve written about the correlation between transparency, trust, and communication before in The Art of Transparency. Effective communicators understand the balance between what people need and want to know and what is too much information, but still open the door for discussion about anything that may be in question. However, when there is a lack of trust more transparency and communication is needed as one of the ways to rebuild trust. When I do what I say I’m going to do or situations turn out positively based on information I’ve given that increases trust. In the same vein, if there is a high level of trust, there is less information needed. Think of a person you trust and a person you don’t. Who are you going to need more information from in order to believe what they’re telling you? It doesn’t necessarily mean that the untrusted person has outright lied to you. It could mean that they broke your trust in other ways, but transparency and communication still needs to be there in order to rebuild the relationship.

Allowing People the Right to a Decision
Communication and providing people information and answers allows them to have what they need in order to make decisions that make sense for their situation. I’ve been in situations where a lack of communication has been the catalyst for decisions being made that didn’t make sense for my role/department and left me scrambling to fix the issue which could have been avoided if I would have been a part of the conversation. A lack of communication in these circumstances leaves people no choice but to be reactive instead of proactive, and when the lack of communication continues, can result in a climate with anxiety (what’s coming around the corner next?) and a culture of playing “clean-up” to avoidable messes. Clear communication with the right people ensures a proactive approach with the decision-makers that make sense for the circumstances.

Valuing the Opinions/Decisions of Others
Communicating with others also ensures that the people who should be in on a conversation or decision have a seat at that table and their opinions are valued. Not only are we all #bettertogether and have a variety of experiences that we bring to any issue but showing someone that their opinion is valued builds and strengthens relationships. By intentionally or unintentionally (doesn’t matter which) not communicating, the message being sent is that the opinions or decisions of that person are not valued because they were not taken into account.

We should always be working to be more effective communicators, but sometimes we forget that even the act of communicating has an impact on the people around us. Communication can have a direct and deep effect on trust and relationships, therefore affecting the climate and culture of a school or district as so much of climate and culture rests on the relationships we have and our ability to problem solve as a team.

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