divergence · leadership · Mandy Froehlich · PLN · reflections · relationships · Social Media · Trust

Student Managed School Social Media Accounts

Recently, one of my favorite teachers in the high school approached me about students starting student managed social media accounts for the Art Club. My teacher side was ready to go, but my Director of Innovation and Technology side had red flags and alarm bells going off…not because I didn’t want the students to do it but because we often have situations where teachers are asking to do things that are actually against privacy and other technology regulations. I wanted to make sure that the students were set up for success which meant I needed to do a little bit of research first.

As a leader, I’m a big fan of creating a Culture of Yes, but I think sometimes people think that a Culture of Yes means that we can do whatever we want. That’s not the case, which to me, makes a phrase like Culture of Yes a little misleading. It’s really a culture of let’s see how we can make this work, although I understand that phrase isn’t quite as catchy. In technology, in particular, there are rules and regulations that sometimes stop us from being able to do the things that we want to do whether those are district regulations or state/national laws. It’s my job to know those and see how we can still provide a top-notch level of service while working within those constraints. It’s also my job to help others understand an overview of these things so they get why exactly what they want to do may not be able to be done. 

I was so fortunate that the first time I was asked to do this type of thing was with this particular teacher because she may be the easiest person to work with ever. She wholeheartedly trusts what I have to say and knows that if I say it can’t be done there is a legitimate reason. I asked her to give me a few days to do some research and headed to the Twitterverse to see if I could find others who were doing this same thing. I received lots of “go for it!” messages which were awesome, but I needed to know how. Another tech director, George Sorrells, responded to me that warning bells would be going off for him as well, which validated that I had reason to try to frontload this project as much as possible. Again, this wasn’t about finding a way to say no, this was about finding a way to say yes and set students up for success. His idea to set the teacher up with an alias in Google was genius. That way the students wouldn’t have access to another Gmail account and the teacher could monitor all emails/messages/notifications from her own email instead of logging into something else. The students would use the alias account in conjunction with the teacher’s support to set up the accounts. 

The next order of business that I knew needed to happen was to have a meeting with the students along with getting a contract signed, which was another idea that I received from Twitter and Steven Anderson. I set up the students with a meeting. Ideally, the teacher/advisor would have been there as well, but finding a time where four people can meet throughout the day is nearly impossible. I met with her separately. 

During the meeting we discussed these additional points beyond going over the contract:

  • I gave the “with great power comes great responsibility speech.” It’s literally written in the contract as well.
  • Discussed how school districts were held to higher standards than other businesses because we work with children. Reiterated that they were representing the school district and anything that may typically seem ok on a personal account needed to be thought about extra hard.
  • Stressed the importance of staying away from sarcasm or anything that could be misinterpreted by anyone.
  • Most importantly: I told them we wanted them to do this. That it is an amazing opportunity to showcase the amazing things we know they do. That the guidelines that I was going through were to set them up for success. 

The students repeatedly thanked me for helping them and I really wanted to make sure they understood that we were in support of their positive and proper sharing 100%. I wanted them to simultaneously feel proud that they were chosen for this honor, but also know that we were proud of them for taking the leap and sharing their awesomeness. 

In some ways, this may have a follow-up post… something like, “What I’ve learned from allowing students to manage a district social media account.” As this hasn’t been done before in our district before, I am also putting myself knowingly on the line and taking a risk with something I have very little control over. However, we will learn together and move forward, and I am hopeful that this turns out to be an amazing experience for all of us. 

**You can find a copy of the contract here. Feel free to use as you wish. Please give credit when sharing out.

***Also on Twitter, Jennifer Casa-Todd, author of Social LEADia, recommended co-creating a contract with students. I think that is an amazing idea. Unfortunately, due to a time crunch, we weren’t able to do this together, but should definitely be the ultimate goal. I highly recommend if you do this that you get your district Technology Director involved in the process so they can not only be aware but they also will have some input as to certain pieces that need to be in the contract through their specific lens.

 

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